Privacy Policy

STERLING AGRO INDUSTRIES LIMITED is the licensed owner of the brand NOVA and the website novaproducts.com (“the Site”), and/or any sub-domains and/or the mobile application (collectively the “Platform”). Steragro respects your privacy. STERLING AGRO INDUSTRIES LIMITED is the controller responsible for the processing of your data; exceptions are outlined in this Privacy Policy. This Privacy Policy provides:

The kind of information that STERLING AGRO INDUSTRIES LIMITED may collect from you when you access or use the Platform and avail the Services or purchase the Products; and

the manner in which your data is collected and used by STERLING AGRO INDUSTRIES LIMITED on the Platform.

As a visitor to the Platform, you are advised to please read the Privacy Policy carefully. By accessing the Platform and the Products and Services provided on the Platform you agree to the collection and use of your data by STERLING AGRO INDUSTRIES LIMITED in the manner provided in this Privacy Policy. You acknowledge that you are providing your data out of your free will. You hereby agree that the personal data provided by you is accurate and authentic. STERLING AGRO INDUSTRIES LIMITED shall not be liable for any dispute or claim arising out of the accuracy or authenticity of the data provided by you. In the event you do not provide your data as may be required for registration or thereafter, or you fail to provide permissions or withdraw your consent for processing the data, STERLING AGRO INDUSTRIES LIMITED shall not have any obligations to provide the Services or sell the Products agreed to be provided/sold under the terms and conditions and we may restrict or prohibit your use of our Platform and Services and/or Products.

In the event, you grant access to any third party to our Services/Products under your account, then the terms “user “, “you”, “your” shall by inference include such third party, and this Privacy Policy to the extent permitted under law shall mutatis-mutandis apply to such third party. Notwithstanding anything to the contrary, it shall be your sole responsibility to make such third-party user(s) being granted access under your authorization aware of the terms of this Privacy Policy and adhere to its obligation. You shall be liable to indemnify STERLING AGRO INDUSTRIES LIMITED against any claims or breach of this Privacy Policy by such third-party user(s).

When and what information we collect:

As part of the registration process on the Platform, and for the purpose of providing Services/Products to you, STERLING AGRO INDUSTRIES LIMITED may collect the following personally identifiable information and sensitive personal data about you: Name including first and last name, alternate email address, mobile phone number and contact details, Postal code, Demographic profile (like your age, gender, occupation, education, address etc.), and other information which is capable of identifying you and financial information (payment instrument information, transactions, transaction history, preference in reference to the mode and manner of payment, spending pattern or trends, and other similar data), information about the pages on the Platform you visit/access, the links you click on the Platform, the number of times you access the page and any such browsing information. We collect this information:

Directly from you when you provide it to us; and/or

Automatically as you navigate through the Platform or our Services/Products (information collected automatically may include usage details, IP addresses and information collected through cookies and other tracking technologies).

STERLING AGRO INDUSTRIES LIMITED will collect personally identifiable information about you only as part of a voluntary registration process, on-line survey or any combination thereof. The Platform may contain links to other websites. STERLING AGRO INDUSTRIES LIMITED is not responsible for the privacy practices of such websites which it does not own, manage or control. The Platform and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to the Platform.

How we use the information we collect:

STERLING AGRO INDUSTRIES LIMITED will use your personal information for the following lawful purpose:

to provide, personalized features to you on the Platform.

to provide promotional offers to you through the Platform and other channels.

to provide this information to its business associates and partners to get in touch with you when necessary to provide the Services/Products requested by you

to preserve transaction history as governed by existing law or policy.

to use the contact information internally to direct its efforts for product improvement, to contact you as a survey respondent, to notify you if you win any contest; and to send you promotional materials from its contest sponsors or advertisers.

to serve various promotional and advertising materials to you via display advertisements through the Google Ad network on third party websites. You can opt out of Google Analytics for Display Advertising and customize Google Display network ads using Ads Preferences Manager.

Information about customers on an aggregate (excluding any information that may identify you specifically) covering customer transaction data and customer demographic and location data may be provided to partners of STERLING AGRO INDUSTRIES LIMITED for the purpose of creating additional features on the website, creating appropriate merchandising or creating new products and Services/Products and conducting marketing research and statistical analysis of customer behavior and transactions.

processing, disclosing, transmitting, and/or sharing the data/information with STERLING AGRO INDUSTRIES LIMITED entities, and other third parties which have business or contractual dealings with us

to carry out STERLING AGRO INDUSTRIES LIMITED’s obligation arising from any contracts entered between you and STERLING AGRO INDUSTRIES LIMITED.

to understand our users (what they do on the Platform, what features they like, how they use them, etc.).

to process and respond to your queries.

to generate and review reports and data about, and to conduct research on our user base and Service usage patterns.

to allow you to participate in interactive features of our Services, if any.

With whom your information will be shared:

STERLING AGRO INDUSTRIES LIMITED will not use your financial information for any purpose other than to complete a transaction with you. STERLING AGRO INDUSTRIES LIMITED does not rent, sell or share your personal information and will not disclose any of your personally identifiable information to third parties. In cases where it has your permission to provide Products or Services you’ve requested, and such information is necessary to provide these Products or Services the information may be shared with STERLING AGRO INDUSTRIES LIMITED’s business associates and partners. STERLING AGRO INDUSTRIES LIMITED may, however, share consumer information on an aggregate with its partners or third parties where it deems necessary. In addition STERLING AGRO INDUSTRIES LIMITED may use this information for promotional offers, to help investigate, prevent or take action regarding unlawful and illegal activities, suspected fraud, potential threat to the safety or security of any person, violations of the Platform’s terms of use or to defend against legal claims; special circumstances such as compliance with subpoenas, court orders, requests/order from legal authorities or law enforcement agencies requiring such disclosure.

How do we protect your information:

To protect against the loss, misuse and alteration of the information under its control, STERLING AGRO INDUSTRIES LIMITED has in place appropriate physical, electronic and managerial procedures. For example, STERLING AGRO INDUSTRIES LIMITED servers are accessible only to authorized personnel and your information is shared with employees and authorised personnel on a need to know basis to complete the transaction and to provide the Services/Products requested by you. Although STERLING AGRO INDUSTRIES LIMITED will endeavor to safeguard the confidentiality of your personally identifiable information, transmissions made by means of the Internet cannot be made absolutely secure. By using this Platform, you agree that STERLING AGRO INDUSTRIES LIMITED will have no liability for disclosure of your information due to errors in transmission or unauthorized acts of third parties. However, if you suspect any data breach including misuse or loss or unauthorized access to your data, please let STERLING AGRO INDUSTRIES LIMITED know immediately by contacting on the email address provided in this Privacy Policy.

Retention of your information:

STERLING AGRO INDUSTRIES LIMITED retains your personal information as long as necessary for the use of our Products and/or Services or to provide access to and use of the Platform, or for other essential purposes such as complying with our legal obligations, resolving disputes, enforcing our agreements and as long as processing and retaining your information is necessary for our legitimate interest. Because these needs can vary for different data types and purposes, actual retention periods can vary significantly. Even if we delete your information including on account of your rights below, it may persist on backup or archival media for audit, legal, tax or regulatory purposes.

Children and Disabled Person:

STERLING AGRO INDUSTRIES LIMITED does not provide Services/Products directly to children under the age of 18 years or proactively collect their personal data. However, STERLING AGRO INDUSTRIES LIMITED may allow children to use STERLING AGRO INDUSTRIES LIMITED’s Services/Products provided that their parents or legal guardians give their verifiable consent. The parent or the legal guardian, as applicable shall assume all responsibility and legal liability for the conduct of such child including, without limitation, monitoring the child’s access and use of STERLING AGRO INDUSTRIES LIMITED’s Services/Products.

If STERLING AGRO INDUSTRIES LIMITED learns that the personal data of a child has been collected without verifiable parental consent, cause any detrimental effect on the well-being of a child, or behavior of children, then STERLING AGRO INDUSTRIES LIMITED may take the appropriate steps to delete such information. However, if you discover your child has submitted his/ her data to us, you may request to have such data deleted from our database by sending an e-mail request on the email-id given under ‘Contact Us’. Upon receiving the request, STERLING AGRO INDUSTRIES LIMITED shall ensure to delete such information from STERLING AGRO INDUSTRIES LIMITED’s database within a reasonable time.

A person with disability who has a lawful guardian may use STERLING AGRO INDUSTRIES LIMITED’s Services/Products, provided that the legal guardians of such disabled person shall give their consent to such person using STERLING AGRO INDUSTRIES LIMITED’s Services/Products. The legal guardian shall assume all responsibility and legal liability for the conduct of such person including, without limitation, monitoring the person’s access and use of STERLING AGRO INDUSTRIES LIMITED’s Services/Products.

If we learn that STERLING AGRO INDUSTRIES LIMITED’s Services are being used by a disable person without obtaining verifiable consent of their legal guardian, then STERLING AGRO INDUSTRIES LIMITED may take the appropriate steps to delete such information. However, if the lawful guardian discovers the disabled person has submitted his/ her data to STERLING AGRO INDUSTRIES LIMITED without their consent, the lawful guardian may have such data deleted from STERLING AGRO INDUSTRIES LIMITED database by sending an e-mail request on the email-id given under ‘Contact Us’. Upon receiving the request, STERLING AGRO INDUSTRIES LIMITED shall ensure to delete such information from STERLING AGRO INDUSTRIES LIMITED’s database within reasonable time.

Your rights and choices:

When STERLING AGRO INDUSTRIES LIMITED processes information about you, STERLING AGRO INDUSTRIES LIMITED does so with your consent and/or as necessary to operate STERLING AGRO INDUSTRIES LIMITED’s business, meet its contractual and legal obligations, protect the security of STERLING AGRO INDUSTRIES LIMITED’s systems and customers, or fulfil other legitimate interests of STERLING AGRO INDUSTRIES LIMITED as described in this Privacy Policy. You may however, request for the following:

opt out of some collection or uses of your information, including the use of cookies and similar technologies and the use of your information for marketing purposes.

access your information or request its deletion or anonymization.

change or edit information submitted to us.

withdraw any consent provided or alter your preferences.

Right to nominate- you have the right to nominate a person who shall, in case of your death or inability to exercise your rights as a user herein, take appropriate action on your behalf. The Platform allows you to do it online.

Right to grievance redressal, as provided in “Contact Us”, below.

To correct or update any information you have provided, the Platform allows you to do it online. You may also submit a request for deletion of your personal information or withdraw of consent or in the event of loss of access details you can send an email to: info@novaproducts.com. STERLING AGRO INDUSTRIES LIMITED does not charge you for any such request. Where STERLING AGRO INDUSTRIES LIMITED is legally permitted to do so, STERLING AGRO INDUSTRIES LIMITED may refuse your request. If STERLING AGRO INDUSTRIES LIMITED refuses your request, STERLING AGRO INDUSTRIES LIMITED will tell you the reason why.

Changes to Privacy Policy:

STERLING AGRO INDUSTRIES LIMITED reserves the right to change or update this policy at any time. Such changes shall be effective immediately upon posting to the Platform. You can access the latest version of this Privacy Policy at any given time on STERLING AGRO INDUSTRIES LIMITED’s Platform and it shall be your responsibility to stay updated on any changes to this Privacy Policy. Once posted, those changes are effective immediately, unless stated otherwise. In case you disapprove the Privacy Policy or withdraw your consent then you should immediately cease to use the Platform. The terms of this Privacy Policy shall be read with and as an integral part of the terms and conditions.

Selling your data is strictly against our policy. We track your events and share them with our third-party analytics partners to provide you with better Services/Products.

Contact Us:

STERLING AGRO INDUSTRIES LIMITED takes your privacy very seriously and try to adhere to the highest standards when collecting and processing your data. However, if you think there is a problem with the way STERLING AGRO INDUSTRIES LIMITED is processing your personal data, then STERLING AGRO INDUSTRIES LIMITED encourage you to contact STERLING AGRO INDUSTRIES LIMITED’s Grievance Officer (see below) directly to see if your concerns can be addressed.

If you are not satisfied with the outcome of STERLING AGRO INDUSTRIES LIMITED’s grievance redressal mechanism, or if you consider that your complaint has not been handled correctly, you may lodge a complaint with the Data Protection Board of India or Information Commissioner’s Office, as may be applicable.

Grievance officer

In accordance with the Information Technology Act, 2000, Digital Data Personal Protection Act, 2023 and Rules made thereunder, the name and contact details of the Grievance Officer are provided below:

First Escalation:

IT Grievance officer:

techsupport@novaproducts.com

Turnaround Time: Within 3 days escalation

Return and Refunds

First Escalation:

Grievance officer:

grievanceofficer@novaproducts.com

Turnaround Time: Within 3 days escalation

Second escalation:

Nodal officer:

nodal@novaproducts.com

Turnaround Time: Within 7 days from escalation

If you wish to make a complaint regarding any violation of the provisions of the Privacy Policy, you may send a written complaint to the Grievance Officer, who shall redress the complaint in accordance with the provisions of the Information Technology Act, 2000, Digital Data Personal Protection Act, 2023 and Rules made thereunder.